Face the Faces!

Face the Faces!

Cognitive Development Lab (Loyola University Chicago)

Who Can Participate

Infants aged 12 months, born full-term (38+ weeks), exposed to English, who live in the United States.

What Happens

Your child will watch short videos of women reciting a children’s story. The video will either have a matching or a non-matching soundtrack. Then, we will show your baby pictures of the same people, or a new face. We want to see which face your baby will pay attention to more.

What We're Studying

Starting around five months old, babies usually prefer to look at faces that belong to races that are familiar to them. We are studying whether their attention is impacted by the sounds that accompany the faces being looked at. This study benefits from babies participating no matter what their previous familiarity is with faces from different races, and the results will increase our understanding of the development of face processing and face preferences in infants.


5 minutes


For your participation, you will be sent a $5 Amazon e-gift card after we confirm your consent video and check that your child meets all eligibility criteria. If you have multiple children that participate, you will receive one gift card per child. Each child is able to participate one time. Your baby should be clearly visible in the video consent and throughout the trials. You should receive the gift card to the email provided within 1 week of your participation.

This study is conducted by Maggie Guy (contact: mguy5@luc.edu).

Would you like to participate in this study?