How Kids View Jobs

6-10 year old children located in the United States.

This study will take place on a video call with a live researcher! Clicking on the “Participate Now!” button will send you to an online calendar where you can select a date and time that works for you. During this 10-15 minute study, your child will listen to different job descriptions and answer questions about them. This research helps inform how people decide to pursue different fields or career paths.
This study will take place on a video call, live with a researcher! Clicking on the “Participate Now!” button will send you to an online calendar where you can select a date and time that works for you. Children will hear descriptions of different jobs and the people who perform them. Children will be asked to guess the gender representation across these jobs by selecting from a set of images that represents different options. They will also be asked about which names best represent people who perform these jobs.

Previous research shows that people use different cues such as resources, gender, and social influence to make judgments about people before they even engage with them. This study will explore how children associate gender cues with people who hold different occupations. We will explore this by assessing how aware children are of the gender distributions in different jobs. Understanding children's perceptions of jobholders and different jobs will influence how we encourage participation in different fields or occupations.

15 minutes

$5 Amazon.com gift card. You will be sent an Amazon.com gift card by email within 1 week of participating in the study. To receive compensation, you must meet all of the following eligibility criteria: (1) You are located in the United States, (2) Your child falls within the age range indicated for this study, (3) Your child has not participated in this study before, (4) You provide valid written consent.