What do you want to be when you grow up?

What do you want to be when you grow up?

Markman Lab (Stanford University)

Who Can Participate

For 5- and 6-year-old boys and girls

What Happens

This study will take place on a video call, live with a researcher! Clicking on the “Schedule a time to participate” button will send you to an online calendar where you can select a date and time that works for you. In this study, we will ask your child about their interest in various careers. For most children, we will also read them excerpts from three storybooks about women in different careers; others will not hear any excerpts and will only be asked about their interest.

What We're Studying

We aim to measure how effective storybooks might be in motivating young children to pursue different careers. We are especially interested in differences between boys and girls' interest in careers where women have been historically underrepresented, and how children’s storybooks might affect such differences. Our study will inform authors to write effective storybooks to motivate children's interest in such careers.


10 minutes


You will receive a $5 gift card to a store of your choice via TangoCard within 10 days of participation. Compensation is contingent on you attending the scheduled appointment and providing consent, as well as your child being within the stated age range, present, and visible during the Zoom session. Each child is eligible to participate in the study and receive a gift card only once.

This study is conducted by Ellen Markman (kidsonlinelabs@stanford.edu).

Would you like to participate in this study?